DAMDAM

Partnered with DAMDAM, a Japanese skincare brand, to evolve its social presence.

This included developing a social strategy to guide the founder and internal teams across Instagram and TikTok. I then led TikTok strategy implementation and execution, positioning the platform as a destination for discovery rather than promotion. Content centered on Japanese culture, wellness, and skincare, organically connecting audiences to the brand. I also created content for organic and paid use across Instagram and advised the internal team on refining content and making tactical improvements.