EDITORIAL LENS. MODERN APPROACH.

A modern, social-first marketing consultancy with an editorial and luxury lens, shaping how brands show up where it matters most: social, content, and storytelling

Services

  • Leading how your brand shows up on social through cultural perspective, platform expertise, and strategic direction across launches, campaigns, evergreen content and channel management.

  • Elevating brand worlds through content creation, editorial direction, content guidelines, creator and talent sourcing, creative briefs, and campaign and BTS shoots.

  • Planning and concepting social launches and campaigns through content mapping, cadence planning, and rollout strategies designed to build momentum.

  • Supporting how brands show up across digital touchpoints through marketing guidance, audits, and strategic support to build stronger brand worlds and better engage the communities around them.

  • NYFW

    Digital content coverage across runway shows, backstage moments, and exclusive events.

    See The Work

  • UGG

    On-site content creation and social strategy for UGG’s Feel House brand activations.

    See The Work

  • My Coastal Home

    Launched a TikTok account for a small business, achieving viral success overnight.

    See The Work

  • CFDA

    Led real-time social media coverage of the CFDA Awards for two consecutive years.

    See The Work

  • GIRLBOY

    Cinematic video campaigns crafted to launch the brand’s newest collections.

    See The Work

  • You'll Get There

    My Podcast

    Check It Out

  • “She stepped up and took on a lead role for Cartier Women’s Initiative when we were approached for the last minute job... She excelled, helping manage a team of 8 on the ground and build a social strategy for a major event."

    - DIRECTOR, IMG FASHION & EVENTS

  • “Always present, always lifting the studio sessions with humor, intelligence and compassion.”

    -ARTIST & EDUCATOR, PARSONS SCHOOL OF DESIGN

  • “HER ENTHUSIASM IS INFECTIOUS."

    - CREATIVE DIRECTOR, BARBARIAN

  • “Made immense contributions to our company and influenced so many initiatives in a positive way."

    - MANAGING DIRECTOR, BARBARIAN

→ Frequent author for Ad Age’s Gen Z Column.

→ Co-host of You’ll Get There, a career and marketing podcast.